The SINRAD is a pioneer as well as market and technology leader in automated wire processing. It is providing its customers with innovative solutions. Learn more about our history, our values and our quality pledge.
Who we are
Short introduction
The Sinrad is the world market leader in automated wire processing. In addition to production systems, quality assurance, test equipment and networking solutions come from a single source.
The Sinrad manufactures series machines and customized systems for all levels of automation and individualization. Quality assurance modules, test equipment, intelligent software, and networking solutions complete the portfolio, and ensure safe, flexible, and efficient production.
Changes in the labor market, environmental awareness, and the rising complexity of end products, as well as a corresponding increase in quality requirements, are global megatrends that will play a major role in steadily increasing demand for automation solutions. This is because they are leading to more and new types of cables, which require increasingly automated processing due to factors such as quality, efficiency, costs, miniaturization and traceability.
Close to customers
GLObal but local
Customer proximity and rapid response times are vital for the success of SINRAD Technology. Our commitment to the “Think Globally, Act Locally” philosophy means we combine global production capabilities with a strong local presence in distribution, engineering, and service networks, ensuring we are accessible to customers across all continents.
SINRAD Technology specializes in the production of standardized products and customized systems designed to meet the unique needs of our clients. With production facilities located in pivotal market regions, we are well-equipped to meet the expectations of our clients who value the local presence and expertise of their suppliers.
Unique selling proposition: distribution and service network
The SINRAD Technology has a unique global presence that enables it to provide efficient and competent support to its locally and globally active customers at all times.
SINRAD Care – a comprehensive service offering
With its services, the SINRAD Technology is helping its customers to use and maintain the acquired machines and testing systems to their full potential and to minimize outages caused by operating or maintenance errors. The SINRAD Technology provides customers its extensive “SINRAD Care” service offering. The offering includes the SINRAD Academy. It provides a modular training program including certification, that is alingend to the various customer needs.
What defines us
Our five core values
Innovation
As a pioneering and visionary company, we ensure that our business activity has a long-term focus. We are always open to new ideas and regularly re-examine our approach. This includes looking beyond our immediate concerns. We are willing to take risks – on the basis of knowledge and understanding – in order to reinforce our leadership in terms of innovation.
Following new paths can lead to mistakes. We realize and tolerate this because it gives us an opportunity to become even better. We are increasing our lead by continuing to press ahead with innovations proactively, quickly, and determinedly while remaining committed to our usual high quality standards.
Customer Focus
The varying needs of our customers are at the center of our activities. We listen to them carefully and ask the right questions. Understanding their requirements enables us to keep on improving.
We strive to ensure that our solutions offer our customers added value, so that they can increase their efficiency and productivity and thus gain a competitive advantage. We are close to our customers, communicate actively, and foster friendly, long-term relationships and partnerships based on respect and esteem.
Success
We pursue ambitious targets and make an effort to achieve them every day. As a market and technology leader we make high demands of ourselves and strive to find the best solution for our customers. Our long history of success encourages us to continue the success story and create sustainable value.
This benefits our customers, employees, and investors. We want all these stakeholders to share equally in our success. We nurture competent, committed employees who enable us to retain loyal, satisfied customers
Quality
Our day-to-day work is driven by quality and a willingness to examine what we do critically. We provide our customers with solutions that fully meet our quality requirements and supply what we have agreed. This commitment lies at the heart of our long-term, trusting customer relationships.
Our efforts to keep on getting better include always delivering the agreed quality and actively asking customers how we can improve further. It is clear to us that this creates trust, which is of inestimable value.
Responsibility
We take our responsibility towards our customers, employees, and investors seriously and act as a reliable, trustworthy partner. Our integrity and ability to keep to our agreements and meet our deadlines make us stand out from the crowd.
We keep our word and ensure that our partners and colleagues do so too. A strong sense of shared responsibility is important to us and we are careful to foster it. We take responsibility for our actions, make decisions, and carry them out. If we pass our responsibility on to others, we do so deliberately and ensure that they assume it in turn.
What lies at the heart of our business
Quality pledge
Our day-to-day work is driven by quality and a willingness to examine what we do critically. We provide our customers with solutions that fully meet our quality requirements. This commitment lies at the heart of our long-term, trusting customer relationships. The Komax Group complies with applicable laws, legal provisions, and other statutory requirements as well as with the relevant standards (ISO 9001, ISO 14001, and ISO 45001) and is constantly improving the effectiveness of its Integrated Management System (IMS).
We expect our partners and suppliers to meet the same high quality, environmental, health and safety standards that we do.